Online Dating Industry: The Business of Love

Throughout human history, people have sought assistance from others in meeting romantic partners — and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps. A national survey by Pew Research Center, conducted June July 12, , among 2, adults, finds that:. The share of to year-olds who report having used online dating has nearly tripled in the last two years. For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps. These young adults are now more likely than any other age group to use mobile dating apps. As was the case in previous Pew Research Center surveys of online dating , college graduates and the relatively affluent are especially likely to know people who use online dating or to know people who have entered into a relationship that began online. Users of online dating are generally positive — but far from universally so — about the pros and cons of dating digitally. On one hand, a majority of online dating users agree that dating digitally has distinct advantages over other ways of meeting romantic partners:.

Online dating: advantages according to U.S. singles 2013

Online dating sites like Match. Online dating is still less common here and even a little frowned upon. But thanks to the rise of social networks, especially Facebook, more people feel safe about meeting someone new online. Here are just a few social online dating services that leverage Facebook, in no particular order.

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Whether you’re focused on your career, haven’t found the right person or are simply exploring relationship options tailor-made for the digital age, online dating can be a great step toward improving your love life. There’s certainly no shortage of services for web-savvy daters. Between OkCupid , a site especially popular among Millennials, and newcomer Tinder , an app geared more toward flings, you’re bound to find a match somewhere. But where are other eligible bachelors and bachelorettes looking for romance?

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After going to college on the East Coast and spending a few years bouncing around, Jacob moved back to his native Oregon, settling in Portland. Almost immediately, he was surprised by the difficulty he had meeting women. Having lived in New York and the Boston area, he was accustomed to ready-made social scenes.

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As the data breach of the adultery website, AshleyMadison. Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details. Nobody said it was easy. And many of them pay a hefty sum for that chance to meet their perfect match. At the two biggest subscription-based sites in the U.

And some sites, like PlentyofFish. But most subscription sites automatically renew until the customer cancels, and those fees can add up. Indeed, for online purveyors of love, business is booming. While people used to meet mostly through friends, says Reuben J. So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices. Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.

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12% of American adults have ever used an online dating site, up slightly from 9% in early 9% of American adults have ever used a dating.

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Pew: 30% of US adults have used online dating; 12% found a committed relationship from it

It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even. Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted. If you continue to have doubts, consider that there are now over 1, dating apps or websites looking to draw single men and women to their product, and to match them with one another.

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This is a partial, non-exhaustive list of notable online dating websites and mobile apps. From Wikipedia, the free encyclopedia. Wikimedia list article. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by expanding it with reliably sourced entries. Retrieved Startup Journal.

Archived from the original on March 23, Retrieved 28 February Alexa Internet. Daily News New York. Retrieved 22 April

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Keywords: social media, social networking sites, dating sites, apps, marriages, spousal trouble and the divorce rate in the United States” (Laskowski, , p.1). Cacioppo, et al (, p.1) stated that social networking sites were Bumble is a dating app that is similar to Tinder, and Plenty of Fish is known for its free.

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